Beyond Profit: Integrating...

Beyond Profit: Integrating Philanthropy into My Business Strategy

May 13, 2025

Tammy Donnelly, a realtor and owner of 340 Real Estate Company in St. John, U.S. Virgin Islands is a shining example of how philanthropy and business strategy walks arm and arm. Her style is a testament to the fact that you can win at real estate and still engage with your community.

A Life Rooted in Community

Time Line Tammy’s career was launched in 1977 when she took up residence on St. John. Prior to switching careers and pursuing real estate, she worked in restaurant and vacation rental management. Through the years she has been a leader in the local real estate market and a very respected one at that, with her hard work, honesty and extensive knowledge of the island.

Business with a Purpose

At 340 Real Estate Company Tammy manages a group with more than 50 years of experience. Her business model is to provide superior customer service and to give back to the community. She says a successful business should have a positive impact on the architecture around it.

Philanthropy Vox It If philanthropy is a business decision

Tammy’s philanthropic dedication is evident based on her involvement in many community agencies. She has been a member of the St. John Board of Realtors, the Fish Bay Owners Association, and the Friends of the Park. Beyond others, her generosity supports a wide range of local causes from the St. John Cancer Fund, Love City Pan Dragons, and the Animal Care Center.

Establishing Trust through Community Engagement

Tammy’s charitable work has helped her bottom line. Clients come to appreciate her integrity and dedication to the island, and she has cultivated numerous referrals and repeat business. Her response illustrates how incorporating philanthropy into a business model can create trust and lead to long-term success.

Lessons for Entrepreneurs

Tammy Donnelly’s case is a guide for entrepreneurs:

• Connect Business with Community Needs: Being sensitive to what “the people” want and addressing their issues can make a business even more relevant and impactful.

• Set the Standard: When you take part in local projects, it sets a precedent that encourages other people to join in and additionally contributes to a good name in the community.

• In It for the Long Haul: Philanthropic involvement over time can generate enduring relationships and business growth.

The way Tammy Donnelly so seamlessly includes philanthropy as part of her business model, showcases that success is not only about making money, it is also about giving back to the community. Her strategy is a model for how companies can prosper and serve society at the same time.